Abrapix
Floral Innovations
Result in 30 days
24 leads
Qualified requests from potential customers
About Abrapix
Abrapix is an AI-powered photo editing platform by Floral Innovations, a digital agency with years of expertise in the flowers and plants industry. As they expanded into new industries, they realized their traditional approach—through networks and word-of-mouth—wasn't scalable enough.
The product is strong and relevant, but without targeted lead generation, Abrapix couldn't reach their target audience. They needed a strategy to directly reach the right decision-makers.
Our Approach
We set up a targeted outbound email campaign with two key elements:
- •
Personalized messaging
Instead of generic emails, we created messages that spoke to the real pain points and growth opportunities of their specific target audience.
- •
Right tone
It was crucial that the messages aligned with Abrapix's brand identity and felt authentic—not salesy or generic.
This was an interesting learning curve for the team, as they were initially skeptical about outbound campaigns. But by focusing on direct value to the prospect and tone-of-voice over volume, the campaigns gained momentum quickly.
Campaign Duration
1 month
Average Leads per Week
6
Industries Targeted
4
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